Success story

The early dog days: Dogs of War shopkeeper Kevin McCormick started showcasing his "revolutionary" dog breed designs through several successful Basic Shops - each dedicated to a specific pedigree. The opportunity: To generate even more income and build a greater buzz for his art and shop.

The strategy:
Kevin combined his Basic Shops into one Premium Shop, making it easy to showcase more dog breeds all in one shop.

He says, "I have greater control over the shop's appearance and organization, making it a lot easier to manage and expand my product line. I think the Premium Shop looks more professional to customers, and offers them a more comprehensive shopping experience."

The outcome:
More power to the pooches! Now, Kevin's income has increased dramatically. He raves, "After upgrading my shop, I soon noticed an increase in sales and got a lot of positive feedback from customers. I was surprised by the number of people who bought products from multiple sections of the new shop (aka: "cross-breed" shopping) who weren't able to do so before. Combining my Basic Shops into one Premium Shop has made all the difference."

Kevin has been generous enough to share his success with less fortunate pooches, donating some of his goods, proceeds and design work to various rescue organizations.

Visit Kevin's Premium Shop: www.cafepress.com/dogs_of_war.